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Established in 1985 and never before offered for sale, The Williamsburg Winery Ltd. (TWW) represents a once in a multi-generational opportunity to acquire an iconic, well-established, internationally acclaimed hospitality business with strong brand recognition—and, in a prime location only minutes from historic Colonial Williamsburg, Virginia on the central East Coast (mid-Atlantic region) of the United States.
Well over 100,000 visitors annually are invited to “wine, dine, and stay” at the Williamsburg Winery, with an extensive list of offerings, including tours, tastings, retail shopping, informal and fine dining options, overnight accommodations, and large facilities for hosting special events—along with many welcoming areas for relaxation with friends while engaging in “the casual enjoyment of wine” in Williamsburg style.
Since its founding, TWW has grown to become a highly visible “destination winery” located in an accessible and increasingly popular wine region of the United States. The unique and well-sited property is strategically located within the Virginia Beach-Norfolk-Newport News VA-NC MSA (Metropolitan Statistical Area) with about 1.8M in population, and only about 45 minutes away from the center of the Richmond MSA, with about 1.3M population. TWW is also only about 2 hours 40 minutes away from the White House—in the very heart of the Washington-Arlington-Alexandria DC-MD-VA-WV MSA, with about 6.3M in population. On a slightly expanded geographical view, TWW is also within a one-day driving distance of New York City, Philadelphia, Baltimore, and Raleigh-Durham.
This makes TWW (and the Williamsburg area) a very attractive and easy driving destination for nearly 30 million people—and the relevant MSAs are among those with the highest levels of wealth and disposable income in the United States, with many high-end consumers eager to engage in discretionary spending on personal luxuries and the finer things in life—like Williamsburg Wines!
Moreover, Colonial Williamsburg and the Greater Williamsburg region boasts well-known entertainment venues, recreational vacation resorts, shopping venues, and sites of historical significance that is unmatched in the United States—and attracts approximately 2 million visitors annually, not just from the U.S. but from all over the world. This area is also served by 3 relatively proximate international airports: Newport News/Williamsburg, Richmond International, and Norfolk International—while Dulles International in the Washington area is only 3 hours distant, and brings many visitors as well.
The Land and Its Conservation
Included in this offering are approximately 342 prime acres owned by TWW, along with approximately 74 acres under an irrevocable lease—for a total of 416 acres, and all just about 4 miles from the heart of Colonial Williamsburg.
Since its inception, TWW has been dedicated to agricultural processes that are both sustainable and economical as well as ensuring a positive impact on the local environment. To this end, the Winery has engaged in numerous environmentally responsible activities on its property and also teams with local conservation groups to ensure a healthy environment throughout the Williamsburg region.
And, to maintain the natural beauty of the land, TWW took the steps of placing 318 acres of the owned land in perpetual conservation by means of a deeded easement. Also, in recognition of its considerable efforts in sustainability, TWW has received an Environmental Sustainability Certification from the Commonwealth of Virginia.
Most notable among many sustainable and conservation oriented land-management practices, shortly after its founding, TWW dedicated 75 acres to the planting of trees in and around the ravines and on the edge of College Creek which feeds into the James River by Jamestown Island. Today, the trees are now mature and majestic 40 to 45 foot tall Loblolly Pines and have been commended by forestry specialists as being some of the best maintained stands of trees in the Commonwealth, and they are easily accessed and enjoyed by visitors to TWW via well-groomed walking trails.
Major Structures and Facilities
TWW has dedicated substantial effort toward the design and construction of its on-site facilities, with the dual objectives of creating a first-class winemaking facility and a one-of-a-kind destination that provides an enjoyable and educational experience for its more than 100, 000 annual visitors. The overall Winery Complex consists of the following facilities:
Winery production area of 17, 582 sq. ft. augmented by a Press Shed of 960 sq. ft.; 2 climate controlled Warehouses of 6,624 sq. ft. and 5,064 sq. ft.; and a Viticulture Building of 1,152 sq. ft.
The Retail Wine Shop which includes five tasting rooms as well as the retail shop itself. Susan Constant Hall was the original tasting facility and currently serves as the primary tasting room for guests seeking a traditional tasting experience. The Reserve Cellar offers guests the opportunity to enjoy tastings of reserve and library vintages, providing a unique experience and intimate setting for small groups of 16 to 25 guests. The Discovery and Godspeed Tasting Rooms are more intimate and designed to host small tour groups. The VIP Reserve Room was added in 2016 to accommodate an increased demand for premium wine tastings.
Wessex Hall serves as an ideal location for larger groups, with nearly 4,800 square feet that can accommodate more than 300 guests for a standing reception or 180 seated guests.
Westbury Hall at 9,216 sq. ft. overall is the largest and most recent addition to these hospitality facilities with a barrel cellar tasting room and dining room (30 seated), a large main floor special events room (60 seated, or 100 standing) with a sweeping staircase leading to an upstairs lounge.
The Gabriel Archer Tavern, a stand-alone structure, is the Winery’s casual dining restaurant, and offers a charming dining experience nestled among the vineyards. Lunches are served daily and dinners on limited days, with seasonal menus and innovative daily specials. The Tavern is also a scenic venue for private dinner parties and wedding receptions for groups of up to 72 guests.
The 1619 Pavilion, completed in 2019, is a 2,592 sq. ft. covered outdoor multi-level deck structure that provides customers with the capacity to enjoy tastings and wine with a pleasant view overlooking the vineyards and farm. Importantly, it provides a facility designed to respond to growing demands for enjoyment of wine at the winery venue, in lieu of the traditional “taste, buy and leave” experience which can diminish both guest enjoyment and winery revenue.
In 2005, an entirely new dimension was added to TWW’s hospitality portfolio with the construction of Wedmore Place, a European style country hotel to provide for on-site overnight accommodations. It boasts 31,500 finished square feet with 28 rooms and suites complemented by spacious common areas and naturally light-filled corridor hallways on each level.
Wedmore Place was conceptualized as a place of quiet surroundings, featuring art, history, and culture throughout the luxurious, boutique hotel. The owner’s personal research, attention to detail, and passion for recreating the feel of the English countryside is fully reflected in what management believes is their virtual “capstone” achievement in elevating TWW to the position of Virginia’s premier food, wine, and hospitality destination. Since opening in 2007, Wedmore Place has received numerous accolades and awards including (i) receiving the Trip Advisor Certificate of Excellence, recognizing the highest rated hotels in the Greater Williamsburg Area, and regularly maintaining a rating of over 4.5/5 stars; (ii) recommended by Condé Nast Johansens, an unequaled collection of luxury hotels, luxury spas, country house hotels, boutique hotels, inns, resorts, restaurants and meeting venues; (iii) has been accepted to Select Registry of Distinguished Inns of North America, a leading quality assurance organization to the lodging industry consisting of 400 select inns located throughout North America; (iv) the Golden Service Crown 2009 by Excelsior Business Club of Europe, becoming one of only 50 awards given by Excelsior to U.S. hotels based on the opinions of anonymous travelers who have experienced the hospitality and food at the hotels and restaurants on their list of recipients.
Rooms and Suites
Wedmore Place is comprised of 28 well-appointed rooms and suites that are individually designed to emulate the style and grace of a particular European province. Careful detail was paid to each facet of the design, including the selection of colors, furnishings, wall hangings, and other décor.
The rooms of the hotel are segmented into four categories: Tradition, Classic, Superior Rooms, and Suites. Current room rates range from $165 to $395 per night depending upon the room category. Suites range from $295 to $750 per night. At these price points, the upscale accommodations of Wedmore Place represent a compelling value relative to other hotel properties that offer close proximity to Colonial Williamsburg.
The Café Provençal, located on the lower level of Wedmore Place, serves French-inspired dishes, featuring locally sourced ingredients; open for dinner Tuesday through Sunday. The Café Provençal has received highly favorable comments from guests as reflected on restaurant comment cards, OpenTable.com, and TripAdvisor. Since 2014, the Café Provencal received the Restaurant Award from Wine Spectator annually, recognizing dining establishments with exceptional wine lists.
Wedmore Place offers its guests access to a wealth of amenities, including professional and intimate meeting spaces, a charming library stocked with books and comfortable seating, a pool and terrace for enjoying the Virginia weather, fitness facility, European Continental Breakfast daily, and a complimentary tasting at the Williamsburg Winery. Additionally, Wedmore offers enhanced services for an additional fee, such as massages, bike rentals and tickets to area attractions.
The Williamsburg Winery offering truly represents a unique, exciting and premier level opportunity to acquire a strongly branded, well-known, and fully integrated hospitality business with world-class wine production at its core—and all in a vibrant, dynamic, and world-famous destination location providing superior business advantages well into the future. It just awaits your vision, your energy, and your commitment to continued growth and excellence!
ASKING PRICE: $40 Million – (Excluding Wine Inventory)
Further information and Offering Memorandum is available upon the execution of a Non-Disclosure Agreement, and provision of verifiable Proof/Source of Funds letter directly from a recognized financial institution.