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Vineyards, Wineries , and Acreage For Sale - Wine Country Real Estate

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Property Highlights
Property is: For Sale
Property Size: 91 Acres
Planted: 72 Acres
Property Description
A Classic Piece of Temecula History - Maurice Car’rie Winery

Located in the heart of southern California you will find the beautiful Temecula Valley. This growing wine region consists of acres of mature vineyards on rolling hills. Established in 1968, Maurice Car’rie Winery is a spectacular and rare opportunity to own/develop this award-winning fully operational winery into a world-class resort in the burgeoning hospitality arena in Temecula Wine Country. The FIRST vineyard was ORIGINALLY planted in 1968 and was the first commercial vineyard in THE Temecula Wine Country!

Strategically located on the main artery into wine country, you have an abundance of opportunities to expand and upgrade this landmark into your vision and venture. The Maurice Car’rie Winery was established in 1986 and has been owned and run by the Van Roekel Family since then.

They have continuously upgraded and improved the facilities for wine production, sales, and storage; producing numerous award-winning wines and increasing sales annually. Additionally, the enormous potential to develop the property into a Premier 180 Room Hotel, Spa and Wedding Venue could be the highest and best use for the property. Sewer service is available, and the “CV – Citrus Vineyard” Zoning in the County of Riverside allows 2 hotel rooms per acre, as well as Wedding and special event hosting. With approx. 91 acres in three separate parcels, there is added flexibility for development and financing.

The existing infrastructure includes:

72 acres of mature vineyards: Chardonnay, Viogner, Chenin Blanc, Muscat Canelli, Petit Sirah, Riesling, Rubi Red, Cabernet Franc, Merlot, Gewurztaminer, Sauvignon Blanc, Pinot Noir, Zinfandel, Grenache. The vineyards have the capacity to produce approximately 252 Tons of grapes. An average price would be $2,100 per ton, for a total of $529,200 annually. Retail value of this crop once converted to wine would be approximately $6,350,000.

A 18,409 square foot Winery Building: Designed in a beautiful Victorian Farm House style, includes a 2,000 square foot tasting room/retail shop, a 5,290 square foot second tasting room or 88 seat restaurant with full kitchen, and a 10,590 square foot wine production area with 26+ stainless steel jacketed fermentation and storage tanks from 1,100 to 10,000 gallons each – with total cooperage of 94,000 gallons. The bottling line capacity is approximately 1,600 bottles per hour. There is also a spacious Mezzanine with Offices, conference room and balconies.

A Large 19,200 square foot warehouse: - Insulated and cooled by 10 tons of glycol. The 240’ x 80’ warehouse has 20 ft. clear height, three roll-up doors, and capacity to store up to 84,000 cases of wine (or 1,512 pallets or a total or 5,000 barrels of wine), with room for expansion to store more wine. Many local wineries store their case goods at the facility, adding to the income and future potential. The labeling operation is also housed in this warehouse.

The crushing facilities can process 650 tons of grapes to fill the tanks.

These facilities have shown substantial annual increases for the past few years in all revenue streams – from 20% to 35% - including Wine Club Sign ups and sales, Tastings, Gift Shop Merchandise, Grape sales, Crushing Bottling, Consulting, Cold Storage, etc.

Historic Barn and Windmill: Built in 1908, the Barn and Windmill are popular landmarks in the Temecula Wine Country.

Existing Income Streams:

Direct retail sales at the Winery: Tastings, wine by the glass, bottle, case and gift shop and deli sales are the top income category. In late June, price increases of approximately 20% went into effect, to revalue 8 wines that were undervalued based on a recent analysis of the Temecula Valley local wineries. In May, the price for tastings was raised from $12 to $15 seven days a week.

Wholesale Distribution: Southern California Market Chains carrying Maurice Carrie and Van Roekel wines include – Albertsons, Stater Brothers, Barron’s and BevMo’s. Price increases occurred in October 2016. The Maurice Carrie focus is promoting locally grown with end-cap displays.

Wine Club: Members commit to purchasing 12 bottles a year and receive a 20% discount on their wine and merchandise purchases. Maurice Carrie provides club provides its 1,200 plus members with a dedicated club room for tastings and lounging. Wine clubs at other wineries can number in the 5,000 to 8,000 – so the potential for growth of the wine club is substantial. The Wine Club was only started in MCW and growth has been steady, due to incentives to tasting room staff to sign new members, the addition of a bi-monthly newsletter. Numerous Wine Awards, vineyard activities and special events are highlighted in the newsletter. The tasting room pricing change that show both club and regular pricing, has been a benefit in growing the Wine Club. Special Events for Wine Club Members and the public increase sales, such as “Let’s Dance” – 13 live music evening events, Toys for Tots Fundraiser, Run through the Vineyards, Battle of the Bands, Craft Fairs every Friday, Saturday and Sunday, electric bike winery tours. Wine Clubs in the Temecula Valley usually average 5,000 to 7,000 members, and annual sales with regular monthly or bi monthly shipping to the members can generate $1.8 Million to $2.5 Million annually.

The Bakery: Baked Sourdough with Brie have become very popular. There is potential to market branded Bread to local markets.

Cold Storage Warehouse and Services: This is one of the few cold storage facilities specific to wine storage in the Temecula Valley. Income from the current third party storage and services averages $18,000 to $20,000 per month, and includes a full menu of services that complement the cold storage to include packaging and shipping, and full wine making services for their products.

Only 75% of the warehouse is currently dedicated to cold storage. The remaining 4,200 SF could be converted to increase the capacity with an investment of $15,000 to $20,000 to install additional A/C Units, and would increase income by 20-25%.

Wine/Cellar Services: There are 15-20 clients annually that utilize the Maurice Carrie Cellar Services to make their wines in whole or in part in addition to the storage. Temecula has a few dozen small vineyards that grow wine grapes and contract with MC to make and store their wines. Wine and vineyard consulting is an area that is seeing an increase in demand, and MC offers full consulting services to assist with this need.

Bulk Wine Sales: Maurice Carrie buys and sells bulk wine grape juice as needed depending on demands. They trade and sell with local and central California wineries.
Property Website:
More Information
Property Location:
Address 34225 Rancho California Rd
City Temecula
County Riverside
State / Prov. California
Postal Code 92592
Country United States
Contact Information:
Ben Fraleigh
Rancon - Temecula Wine Country Real Estate
View ALL current listings of this user
Listing Info
ID #3,265
Posted By NancyHughes

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